One of the most important things you need to do when starting out with a line of private label nutraceuticals is name your company. However, a quick Google search of the names you have in mind and you can see many are taken. If you’ve run into this problem, it can be very frustrating. To help, we’ve put together a guide to help you come up with a name for your company. Here’s how to get started!

Focus On Your Brand Identity

Think about what your target audience. Are you targeting powerlifters? People concerned about nutrition? Individuals who want to lose weight? Then think about your brand identity. What would appeal to your audience? What message do you want to communicate? What is your goal for your private label nutraceuticals? Get some keywords and phrases in mind and think about how you can build off of them.

Keep It Short And Sweet

When putting together your brand name, focus on making it memorable. Names that are shorter and easy to say are more memorable. Also make sure that you include what your brand is about. Adding words like “nutrition”, “fitness”, and “vitamins” to your name can help you communicate what you sell. Play a bit with combinations, acronyms, and compound words to come up with a couple of ideas.

Search Your Business Name

Once you have some brand names in mind, you’ll need to do a search to make sure no one else has them. Start with doing a search on your state’s secretary of state’s website. Most states have an easy search feature where you can see if someone already has your name. Then go to ICANN WHOIS domain name lookup page. From there you can see if anyone has the domain name you want to use registered. Finally, go to the USPTO trademark database and search your name to see if anyone’s trademarked your brand name. If you are free and clear you are ready to begin naming your company.

It may take a few tries to find something that is unique and reflects your new brand. However, if you follow these steps, you’ll find the perfect name for your private label nutraceuticals in no time. At Vitakem we off a range of services to help you start your new business. Once you get your name we can help with everything from label design to supplement formulation to drop shipping. Call us today to learn more!